Big Agency Experience.
Amanda Ryan started Authentique in 2016 following a decade of working in top branding and design agencies across New Zealand and London. From Publicis; the World’s largest agency group to Strategy Creative in Christchurch, she brings with her an international perspective steeped in local reality.
Amanda has managed brand accounts across industries - both in agencies and client-side. From kiwi household favourites like Hellers through to global brands like Carlsberg. During her time in London, she specialised in branding for high-profile property clients within the city’s urban regeneration and place branding space, including global property development leaders; Lend Lease and Land Securities.
With an eye for quality design and a First Class Honours Degree in Marketing; Amanda has an intuition for strategy, sharpened working alongside a wide mix of talented strategists and creatives. She drives the strategy and client relationship across each project, calling on her experienced team to bring the creative to life.
With a down to earth and proven approach; Amanda is driven to build the business with integrity, while helping to grow New Zealand brands into success stories.
With our core team consisting of a Brand Consultant, Senior Graphic Designer, Copy Writer and Web Developer, we come together as individual specialists with a shared passion for strategic branding and design. We have all honed our approach alongside some of the best in the industry, at agencies here in New Zealand, Australia and the creative capital of London.
We are all about making strategy-led, quality design accessible to Kiwi businesses, without the unnecessary overheads of traditional larger agencies. Seasoned brand designers; we are commercially savvy yet, our perspectives are young and fresh enough to be in touch with today’s digital landscape.
We love working with businesses who are amazing at what they do and are looking to take things to the next level, by developing a brand identity that truly projects this. Some of our clients have a clear vision and need the right creative team to bring it to life; others just want to focus on what they are good at and look to us to guide them.
As business owners ourselves, we partner with our clients, taking on their challenges like they’re our own. We provide unbiased consultation that reflects the best solution for your objectives; not just what suits us best.
We believe that now, more than ever, people are immune to being over sold to or ‘marketed at’.
We work with you and solid insights to distil things down to the essence of your brand. We then develop a brand story and style, that feels true to who you are - and what your target audience really cares about.
When a brand resonates with its audience, the feeling goes beyond the surface. They can’t always explain it, they just ‘get’ the brand, and the brand seems to get them. What you stand for strikes a chord with them. These people are invaluable to your success as they become loyal customers and ultimately; advocates for your brand.
Building brands that resonate, this is what drives us every day and what we measure our success on.